1st Avenue (also called Avenue or 1st Avenue Hurghada) is an AKA Group residential project on the tourist promenade (Mamsha / El-Mamsha) in El-Hadaba (Sakkala), Hurghada, on Egypt’s Red Sea coast. According to the live Russian property overview (1st Avenue on mamoproperty.ru), the scheme is built as north and south sides of one street with a shared retail strip (1st Avenue Strip) between them. Residential floors sit above a three-level commercial complex where Carrefour Market and EgyptAir Duty-Free already operate. The page lists about 161 free units (of 204 positions on the developer price list dated 20 September 2025), studios through 3-room apartments of 51–200 m², and north-side handover in June 2027 with units handed over fully finished.
Beach-row honesty: 1st Avenue sits on the tourist promenade as a 2nd beach row (صف تاني) — not a private-beach or first-sand-row claim. That is how MAMO describes the scheme on mamoproperty.com.
Buyers researching Hurghada real estate, investment opportunities and Hurghada property on the Red Sea use this 2026 project overview to compare apartment stock, payment plans, and honest rental / rental income context. 1st Avenue sits on Mamsha near Hurghada International Airport — a prime location for promenade living, not an automatic first-sand-row story. Real estate investment framing stays city-wide 7–12%, never guaranteed.
Some SERP pages say Avenue Northside / Avenue north side. Our inventory is the AKA Group 1st Avenue north and south sides. Verify unit codes on the current free list.
1st Avenue Hurghada is a promenade apartment project with retail under the residences. This project overview summarises apartment types, the 1st Avenue Strip amenity / retail layer, payment plans, and an honest investment opportunity note for buying property in El-Hadaba / Mamsha. Tourism supports seasonal demand along the Red Sea promenade; yields stay in the city-wide 7–12% range and are never guaranteed.
Buyers comparing Hurghada apartments, apartment for sale stock, and other property in Hurghada on the promenade use this page as a factual project overview. Invest in 1st Avenue only after you lock AKA Group’s current free list — the September 2025 matrix on the RU overview is not a live catalogue. Buying a property in Hurghada / real estate in Hurghada through MAMO means paying the developer direct on off-plan deals (0% buyer commission) with optional rental management afterward (25% management fee; furnishing is a separate service).
El-Hadaba / Mamsha sits on the southern tourist stretch of the Hurghada coastline. The RU source places the complex near Hilton Hurghada Resort and about two kilometres (driving distance on the page: ~5 km / ~5 minutes drive band to the airport area — see distance table) from Hurghada International Airport. Prefer unit maths over brochure claims of luxury living.
Apartment types on the RU overview include studios and 1-, 2- and 3-room apartments (areas 51–200 m²), with views labelled Pool, Street, Mamsha, Airport, Sea & Mamsha, Mamsha & garden, SeVille and Sea & Street. Units are described as fully finished at handover — confirm snagging on the unit you reserve. Off-plan toward June 2027 on the north side (south side dates TBD by phase).
| Detail | Per live RU overview (fetched 26 Oct 2026) |
|---|---|
| Project | 1st Avenue (alias Avenue) |
| Developer | AKA Group |
| Location | El-Hadaba (Sakkala) / Mamsha promenade, Nasr street, Hurghada, Red Sea — coords 27.1688914, 33.8223154 (plus code 7GVM5R9C+HW) |
| Layout | North + south sides with shared 1st Avenue Strip retail between them; residential floors above a three-level mall |
| Free units (overview) | 161 free of 204 list positions (Sold / Hold / Res. excluded) |
| Unit types | Studio · 1-room · 2-room · 3-room |
| Areas | 51–200 m² |
| EUR/m² band (developer sheet) | €900–€1,900 / m² (view and floor drive the spread) |
| Display starting price (RUB on RU page) | From 4,420,359 ₽ (studio 53 m², Street, north, unit N232 example) |
| Top display price (RUB) | Up to 27,643,461 ₽ |
| Handover (overview) | North side — June 2027, fully finished; south side dates confirmed per phase |
| Buyer commission via MAMO | 0% on developer projects |
The RU overview places 1st Avenue on the tourist promenade in El-Hadaba — the southern leisure strip of Hurghada’s waterfront, with hotels and leisure infrastructure concentrated nearby. Distances on the page (by road / on foot from project coordinates):
| Landmark | By road | On foot |
|---|---|---|
| Carrefour Market | 1.12 km | 130 m |
| Hurghada police station | 1.04 km | 1,020 m |
| Hurghada Museum | 1.26 km | 1,250 m |
| Hilton Hurghada Resort | 1.56 km | 1,467 m |
| Gravity Hotel & Aqua Park | 1.56 km | 1,550 m |
| Swiss Inn Resort | 1.51 km | 1,580 m |
| EgyptAir Duty Free (listed separately) | 4.03 km | 3,316 m |
| Hurghada International Airport | 5.04 km | 3,870 m |
| Hurghada city centre | 7.11 km | 7,474 m |
| El Gouna | 39.08 km | 37,875 m |
Honest investor framing: MAMO’s qualitative yield map places Memsha / promenade in a middle demand tier — slightly above Intercontinental / Magawish, below El Gouna, Sahl Hasheesh, Makadi or Soma Bay. Promenade retail and hotel density can support holiday-rental and personal-use buyers, but do not invent occupancy or a project-specific yield %. Compare districts on best areas to invest in Hurghada and the wider Hurghada property catalog.
| Type | Available | Area | Price from (₽) | Price to (₽) |
|---|---|---|---|---|
| Studio | 75 | 53–120 m² | 4,420,359 | 13,205,475 |
| 1-room | 54 | 51–151 m² | 4,489,862 | 16,791,804 |
| 2-room | 29 | 95–200 m² | 9,243,832 | 20,387,400 |
| 3-room | 3 | 157 m² | 21,142,660 | 27,643,461 |
| View | Available | Price from (₽) | Price to (₽) |
|---|---|---|---|
| Pool | 58 | 4,489,862 | 13,321,312 |
| Street | 37 | 4,420,359 | 20,387,400 |
| Mamsha | 23 | 8,914,854 | 23,278,704 |
| Airport | 13 | 5,096,850 | 12,413,146 |
| Sea & Mamsha | 12 | 11,972,964 | 27,643,461 |
| Mamsha & garden | 10 | 6,227,424 | 16,791,804 |
| SeVille | 5 | 8,363,468 | 11,824,692 |
| Sea & Street | 3 | 7,895,484 | 15,346,152 |
| Unit | Side | Phase | Floor | Type | View | m² | Price (₽) |
|---|---|---|---|---|---|---|---|
| N232 | North | 2 & 3 | 2nd | Studio | Street | 53 | 4,420,359 |
| N101 | North | 2 & 3 | 1st | 1-room | Pool | 51 | 4,489,862 |
| N250 | North | 2 & 3 | 2nd | Studio | Street | 58 | 4,837,374 |
| B442A | South | 2 | 4th | Studio | Airport | 55 | 5,096,850 |
| A219 | South | 1 | 2nd | Studio | Mamsha & garden | 56 | 6,227,424 |
The RU overview splits the project by side and phase. North side is described as the more expensive band (Mamsha / sea orientations, larger areas). South side is described as relatively cheaper, with terraces/garden and private parking called out for its units.
| Side / phase | Available (overview) | Price from (₽) | Price to (₽) |
|---|---|---|---|
| North — phase 1 | 35 | 8,914,854 | 27,643,461 |
| North — phases 2 & 3 | 78 (of 114 total on page) | 4,420,359 | 20,387,400 |
| South — phase 1 | 10 | 6,227,424 | 16,791,804 |
| South — phase 2 | 24 (of 29) | 5,096,850 | 12,413,146 |
| South — phase 3 | 14 (of 16) | 8,363,468 | 12,028,566 |
Handover: north side June 2027, fully finished handover. South side dates — developer confirms per phase; MAMO sends the locked date with the unit calculation.
Under the residential floors the RU overview describes a three-level open-mall format. Already operating: Carrefour Market (developer-stated 1,200+ visits/day) and EgyptAir Duty-Free. Planned / marketed on the page: Medical Hub (dermatology + dentistry), beauty salon, bank, telecom, fitness with spa, shops and a cinema. Treat planned F&B/medical as marketing pipeline, not a delivery guarantee — ask what is open on the day you reserve.
Finishes (developer annex language on the RU page): ceramic tile floors (Cleopatra or equivalent) in living rooms, bedrooms and bathrooms; natural marble in the shower; approved sanitaryware; plastic paints on walls/ceilings; aluminium window/balcony profiles; wiring Al-Swed or El Jeddah (or equivalent); quality sockets/breakers; wooden doors. Furniture package is optional and not included in the base unit price by default.
| Item | Per RU overview |
|---|---|
| Standard plan | 35% down payment; balance over 20 months |
| Some phases | Additional 20% at handover (unit-level schedule may differ) |
| Maintenance | 10% per year of unit price (annual operating charge; not part of the instalment sum) |
| Contract currency | EGP (RU page display in RUB via fixed EUR FX) |
Example on the page for entry unit N232 (53 m², 4,420,359 ₽): 35% down ≈ 1,547,126 ₽; remainder ≈ 2,873,233 ₽ over 20 months ≈ 143,661 ₽/month (preliminary; final schedule depends on phase and handover date).
Egyptian real estate buyers comparing property investment options in the Hurghada real estate market should read rental yield only as a range. MAMO discusses typically 7–12% depending on project and area, never guaranteed — not high rental yields, not strong rental returns, and not a locked return on investment. Rental demand on Mamsha depends on unit, finish, furnishing and season; ask for unit maths.
Long-term investment and smart investment framing still requires a confirmed EGP property prices, confirmed payment plans, and clear beach-row wording. Foreign investors can buy remotely; property values and property sales velocity are not invented here. Against El Gouna and Sahl Hasheesh, expect a middle-tier property market story for 2026, not a top-tier beachfront guarantee.
Pool-view stock implies swimming pools on site — confirm pool access and amenities / amenity list for your unit. Promenade shopping centers (Carrefour under the building) support daily living; they are not a yield promise.
Treat 1st Avenue as a researched promenade apartment / Hurghada property choice in El-Hadaba — an investment opportunity with honest caveats, not a guaranteed-yield product and not an El Gouna / Sahl first-tier pitch. City-wide rental yield discussion stays typically 7–12% depending on project and area, never guaranteed. Mamsha / promenade is a middle demand tier on MAMO’s qualitative map. Ask for unit-level rent maths, the current free list, and MAMO’s beach-row wording before you buy.
Resale buyer commission via MAMO is 2.5%. Developer stock via MAMO is 0% buyer commission.
Per the RU overview, AKA Group began in 1984 with tourist villages and hotels and today builds and sells property on Hurghada’s promenade. The page states a portfolio of more than 3,000 units across four projects along the waterfront, with 1st Avenue described as the largest of them — residential floors above a three-level retail complex.
MAMO Property is an online investment supermarket in Hurghada (founded 2009 by Eng. Mohamed Naguib and Eng. Mahmoud Ahmed — 17+ years). Management-first trust: video of units, papers and contract shared remotely, buyer pays the developer directly, then optional furnish → rent → owner payout.
On the tourist promenade (Mamsha) in El-Hadaba (Sakkala), Nasr street, Hurghada — north and south sides facing each other across the 1st Avenue Strip. Carrefour Market is about 130 m on foot per the RU overview.
AKA Group.
North side — June 2027, fully finished. South side — confirm per phase with MAMO.
On the RU overview (RUB display): from 4,420,359 ₽ for a 53 m² Street-view studio example. Developer EUR/m² band €900–€1,900. Contracts in EGP — ask MAMO for the locked EGP quote.
35% down, balance over 20 months; some phases add 20% at handover. Annual complex maintenance 10% of unit price.
Yes — remote buy with video/papers/contract; pay the developer directly. Optional MAMO rental management at 25% after handover/furnishing.
Estimate your down payment and monthly installment. 0% interest — developer offers.
0% installmentNo interest charged by developer. Schedule is indicative — confirm with sales.
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MAMO Management Real Estate Marketing L.L.C. · GOEIC 200001681 · CR 105300000282312 · Tax 779072677 · Cat. C
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