Investing in 1st Avenue Hurghada: Promenade Apartments by AKA Group

1st Avenue (also marketed as Avenue / 1st Avenue Hurghada) is an AKA Group residential project on the tourist promenade (Mamsha / El-Mamsha) in El-Hadaba (Sakkala), Hurghada. The live Russian property overview on mamoproperty.ru describes north and south sides of one street with a shared retail strip (1st Avenue Strip), residential floors above a three-level commercial complex, and about 161 free apartments (studios through 3-room layouts, 51–200 m²) from a developer list dated 20 September 2025. That overview lists north-side handover in June 2027 with units delivered fully finished, and notes Carrefour Market and EgyptAir Duty-Free already operating under the residences.

This guide is for buyers investigating Mamsha / El-Hadaba promenade apartments and Hurghada real estate as an investment opportunity or remote-buy lifestyle asset — not an El Gouna first-tier pitch and not a guaranteed-yield brochure. MAMO’s qualitative map places Memsha / promenade in a middle demand tier (above Intercontinental / Magawish; below El Gouna, Sahl Hasheesh, Makadi or Soma Bay). Read the facts, reconfirm the live AKA free list and MAMO’s beach-row wording, then decide.

Website overview (EN): 1st Avenue Hurghada.

Hurghada real estate market context for 1st Avenue (2026)

Hurghada real estate on the Red Sea coast remains a focus for foreign investors researching investment opportunities and property investment in Egypt’s tourism sector. This 2026 guide treats 1st Avenue Hurghada as a researched smart investment / long-term investment candidate in the Hurghada property / property market — not a brochure promise of high rental yields.

Competitor pages sometimes brand nearby stock as Avenue Northside, Avenue north side, or Alhambra First Avenue. MAMO’s live project page is 1st Avenue by AKA Group on Mamsha (El Memsha / El-Mamsha) in El-Hadaba — with its own north side and south side inventory. Always match the developer list, not a Facebook caption.

Rental yield / rental income discussion stays honest: city-wide typically 7–12% depending on project and area, never guaranteed. Do not confuse “strong rental” marketing language with a locked return on investment. Ask for unit-level rent maths. Property prices on the RU overview are RUB display FX from EUR/m²; payment plans and the EGP contract figure come from MAMO’s current calculation.

Prime location here means promenade access near Hurghada International Airport, hotels and shopping centers under the building — not an automatic beachfront / first-sand-row claim. MAMO describes Avenue as a 2nd beach row (صف تاني); the RU overview says “first line” on the tourist promenade. Public wording on this page follows that 2nd beach-row (صف تاني) description.

Compared with El Gouna and Sahl Hasheesh, Mamsha sits in a middle tier of the Hurghada real estate market. That can still suit rental and personal-use buyers who want amenities / amenity density (Carrefour, duty-free, planned fitness) and swimming pools implied by Pool-view stock — verify pool access on the unit you reserve.

Project overview: 1st Avenue as a Hurghada promenade property

1st Avenue Hurghada combines apartment living with an active retail base. For real estate investment research, treat it as a promenade property choice: walkable supermarket access, hotel density nearby, and off-plan timing toward mid-2027 on the north side. The tourism sector along the Red Sea / Red Sea region supports seasonal holiday home and short-let rental demand, but return on investment and rental yield stay framed as city-wide 7–12%, never guaranteed — no invented high rental yields.

Buyers comparing Hurghada apartments, apartment for sale options, and other Hurghada property / egyptian real estate should lock unit, view, phase and EGP property prices before any EOI. The RU page shows RUB display prices converted from EUR/m² — useful for orientation, not a substitute for a confirmed EGP quote.

1st Avenue at a glance: key facts for investors

Detail	Per live RU overview (fetched 26 Oct 2026, Africa/Cairo)
Project	1st Avenue (alias Avenue)
Developer	AKA Group
District	El-Hadaba (Sakkala) / Mamsha promenade, Nasr street
Coordinates	27.1688914, 33.8223154
Structure	North + south residential sides · shared 1st Avenue Strip · homes above 3-level mall
Free stock (overview)	161 of 204 list positions
Types / areas	Studio · 1 · 2 · 3 room · 51–200 m²
EUR/m² (developer sheet)	€900–€1,900 / m²
Display price band (RUB)	4,420,359 – 27,643,461 ₽
Handover	North June 2027 (fully finished); south per phase
Plan	35% down · 20 monthly instalments (some phases +20% at handover)
Maintenance	10%/year of unit price
MAMO buyer commission	0% developer / 2.5% resale

Beach-row honesty: RU marketing may say “first line” on the tourist promenade; MAMO describes 1st Avenue as a 2nd beach row (صف تاني) — not a private-beach or first-sand-row claim.

Location: El-Hadaba / Mamsha (honest district context)

El-Hadaba’s Mamsha strip is the southern tourist promenade of Hurghada — hotels, leisure and retail, with the airport a short drive away. On the RU overview, Carrefour Market is about 130 m on foot; Hilton Hurghada Resort, Gravity Hotel & Aqua Park and Swiss Inn sit roughly 1.5 km away; Hurghada International Airport about 5 km by road; city centre about 7 km; El Gouna about 39 km.

Investment honesty: middle-tier promenade demand can work for holiday rentals and personal use, especially with retail under the building. It is not the same demand tier as El Gouna or Sahl Hasheesh. Compare areas on best areas to invest in Hurghada and browse Hurghada property.

Unit types, views and prices (as on the MAMO RU overview)

Type bands

Type	Available	Area	From (₽)	To (₽)
Studio	75	53–120 m²	4,420,359	13,205,475
1-room	54	51–151 m²	4,489,862	16,791,804
2-room	29	95–200 m²	9,243,832	20,387,400
3-room	3	157 m²	21,142,660	27,643,461

View bands

Views on the page: Pool, Street, Mamsha, Airport, Sea & Mamsha, Mamsha & garden, SeVille, Sea & Street. Street-view studios open the lowest display band; Sea & Mamsha and large north-side units sit at the top.

Entry examples (free on the overview)

• N232 — north, phases 2 & 3, 2nd floor, studio 53 m² Street — 4,420,359 ₽
• N101 — north, 1st floor, 1-room 51 m² Pool — 4,489,862 ₽
• B442A — south, phase 2, 4th floor, studio 55 m² Airport — 5,096,850 ₽

FX disclaimer on the RU page: 1 € = 92.67 ₽ as of 21.10.2026; developer sheet in EUR/m²; contract in EGP. Reconfirm every figure before EOI.

Phases, handover and finishes

North phase 1 is the dearer Mamsha/sea band; north phases 2 & 3 hold most of the entry studios. South phases 1–3 are described with garden terraces and parking on the page. North handover: June 2027, fully finished. South dates — ask per phase.

Finish standard (developer annex language on RU): ceramic floors (Cleopatra or equivalent), marble in shower, approved sanitaryware, plastic paints, aluminium profiles, Al-Swed / El Jeddah wiring (or equivalent), wooden doors. Furniture is optional, not in the base price.

Amenities and the 1st Avenue Strip

The 1st Avenue Strip is the three-level mall under the apartments. Already live per the overview: Carrefour Market (developer-stated 1,200+ daily visits) and EgyptAir Duty-Free. Marketed pipeline: medical hub, beauty, bank, telecom, fitness/spa, shops, cinema. For investors, open retail is evidence; planned tenants are not a guarantee — verify on the day you reserve.

Payment plans and remote purchase with MAMO

AKA plan on the RU overview: 35% down, remainder over 20 months; some phases also schedule 20% at handover. Annual complex charge: 10% of unit price (separate from instalments).

Remote buy with MAMO: videos of the unit, papers + contract shared, updates without flying in. You pay AKA Group / the developer directly. MAMO does not take buyer commission on developer stock (0%); resale is 2.5%. After handover you can add furnishing (separate) and rental ops at 25% management — owners receive rental income to their account currency minus transfer fees.

Example maths on the page for N232: 35% ≈ 1,547,126 ₽ down; ~143,661 ₽/month over 20 months on the remainder — preliminary only.

Investment angle: yields, Mamsha tier, and who this suits

Who it can suit (per RU “who it fits” + MAMO framing):
– Investors wanting a lower display entry on the promenade (Street-view studios)
– Buyers who want supermarket / duty-free / hotel density under or near the home
– Families needing larger 2–3 room layouts (limited 3-room stock — only 3 free on the overview)
– Buyers who want a fully finished handover rather than a shell

Who should pause:
– Anyone needing a locked private beach / first-sand-row story
– Anyone who needs a guaranteed yield number — MAMO will not invent one
– Anyone quoting RUB as if it were the contract currency — it is not; contracts are EGP

City-wide real estate investment / property investment discussion: typically 7–12% depending on project and area, never guaranteed. No project-specific occupancy %, strong rental returns, or returns in Hurghada. Prefer unit maths over a market boom narrative.

About AKA Group

Per the RU overview, AKA Group started in 1984 in tourist villages and hotels and now develops promenade real estate in Hurghada, with 3,000+ units across four waterfront projects. 1st Avenue is described as the largest of those — homes above a working retail podium.

Why buy 1st Avenue through MAMO Property

MAMO Property has operated in Hurghada real estate since 2009 (17+ years; Eng. Mohamed Naguib & Eng. Mahmoud Ahmed). Investors often meet MAMO first as a hotel-unit management company — that management-first trust is the spine of the online investment supermarket:

1. Vet developer papers; El-Bedihy Law Firm reviews project/resale docs — lawyerinhurghada.com
2. Remote buy: video, contract, pay developer direct
3. Optional furnish → rent → monthly owner payout
4. GOEIC broker registry 200001681
5. 0% / 2.5% commission split (developer / resale)
6. Yields only as ranges, never guaranteed

Frequently asked questions

Where is 1st Avenue in Hurghada?

On the Mamsha tourist promenade in El-Hadaba (Sakkala), Nasr street — north and south sides across the 1st Avenue Strip. See the live RU overview for the map pin.

Who is the developer of 1st Avenue?

AKA Group.

What is the handover date?

North side — June 2027, fully finished, per the RU overview. South side — confirm per phase.

What are starting prices?

RU display from 4,420,359 ₽ (53 m² Street studio example). Developer €900–€1,900/m². Ask MAMO for the current EGP quote — do not treat RUB as the contract figure.

What payment plans does AKA Group offer?

35% down, balance over 20 months; some phases add 20% at handover. Maintenance 10%/year of unit price.

Can foreigners buy remotely, and can MAMO manage the rental?

Yes. Remote papers/video/contract; pay the developer direct. Optional MAMO management at 25% after handover (furnishing separate).

Ask about available 1st Avenue units

• WhatsApp: +20 11 52980998
• Email: inquiry@mamoproperty.com
• Chat with Maya (AI assistant)
• Live RU overview: 1st Avenue Hurghada
• Hub: Hurghada property

Treat 1st Avenue as a researched promenade apartment choice in El-Hadaba, not a guaranteed yield product. City-wide ranges of 7–12% depending on project and area apply; Mamsha is a middle demand tier. Ask for unit-level rent maths and the current AKA free list before you invest in 1st Avenue Hurghada.