Rixos Opens Second Luxury Resort in Hurghada — What It Means for Magawish Property Investors
A 442-Key Luxury Powerhouse
The new resort adds 442 accommodations to the Magawish shoreline — including premium rooms, spacious suites up to 240 m², and 17 private villas each with its own swimming pool. Signature features include 9 swimming pools (including an infinity pool with beach views), an Anjana Spa, multiple specialty restaurants (Peruvian, Italian, Indian), and shared access to the adjacent Rixos Premium Magawish Suites & Villas.
Mr. Erkan Yildirim, CEO and Managing Director of Rixos Hotels Egypt, described the launch as part of a broader vision: “Together with Rixos Premium Magawish Suites & Villas, it creates a dynamic destination that brings design, dining, and lifestyle experiences together in one exceptional setting.”
Strategically located just 7 km from Hurghada International Airport, the resort targets high-spending international travellers seeking the brand’s signature Ultra-Premium All-Inclusive concept.
What This Means for Investors
The Rixos expansion carries direct implications for property investors in the Magawish and South Hurghada corridor:
- Area validation: Rixos, part of the Accor group, does not expand casually. A second resort in Magawish confirms the area as Hurghada’s premier luxury hospitality zone — reinforcing property values across the strip.
- Rental demand boost: 442 new premium rooms absorb only a fraction of Rixos-brand demand. Overflow guests and repeat visitors fuel the short-term rental market in nearby compounds like Tamaraya (Grounds Developments), Magawish residences, and South Hurghada apartments. Expect occupancy rates and ADRs in Magawish to trend upward through 2026–2027.
- Infrastructure follow-through: Luxury resort openings typically trigger municipal investment — improved roads, lighting, security, and beach access. Properties within a 2 km radius of the Rixos complex stand to benefit disproportionately.
- Developer confidence: Rixos committing to a second Magawish property signals developer-grade confidence in the area’s trajectory. This de-risks off-plan purchases in South Hurghada for buyers watching market signals before committing.
- Price floor establishment: Premium hospitality sets a price anchor. As Magawish transitions from “emerging” to “established luxury,” entry-level property prices in the area are likely to harden — narrowing the discount gap versus Sahl Hasheesh.
The Bottom Line
Magawish is no longer Hurghada’s “next big thing” — it is the current thing. Rixos Premium Magawish Bay View is the latest institutional vote of confidence in an area that MAMO Property has been tracking closely. For investors, the window for early-phase pricing in South Hurghada is measurable now in months, not years.
Co-founder of MAMO Property, real estate specialist in Hurghada with 16+ years experience in Egyptian property market.
