Hurghada Short-Term Rental Yields 2026 — Complete ROI Guide by Area
Hurghada Short-Term Rental Yields 2026 — Complete ROI Guide by Area
Hurghada has cemented its position as one of the most compelling short-term rental (STR) investment markets along the Red Sea coast. With year-round sunshine, a growing European tourist influx, and property prices that remain a fraction of comparable Mediterranean destinations, the city offers investor returns that few global markets can match.
In this guide, we analyse live, real-world ROI data generated by MAMO Property’s booking_airbnb_roi calculator — the same tool we use to underwrite every investment we present to our clients. Each figure below is based on actual average daily rates (ADR) and occupancy patterns pulled from Booking.com and Airbnb performance data for 2025–2026.
What Are Short-Term Rental Yields in Hurghada?
Short-term rental yield measures the annual net profit you earn from letting a property on platforms like Airbnb and Booking.com, expressed as a percentage of your total purchase price. Unlike gross yield, which ignores costs, net yield deducts every operating expense — OTA commissions, property management, utilities, cleaning, and community fees — giving you a true picture of cash-on-cash return.
In Hurghada, net STR yields currently range from 17% to 69% depending on location, property type, and management quality. To put that in perspective, a typical buy-to-let apartment in London yields 3–5%. Even prime vacation markets like Lisbon or Dubrovnik rarely break past 10–12% net. Hurghada’s STR market operates in an entirely different league.
ROI by Area — Head-to-Head Comparison
The table below compares four key investment zones in the greater Hurghada area. All figures assume a 1-bedroom apartment purchased freehold, managed by a professional operator, and listed on both Airbnb and Booking.com.
| Area | Purchase Price (1BR) | Avg. Daily Rate | Occupancy | Net Annual Profit | Net ROI | Payback Period |
|---|---|---|---|---|---|---|
| El Gouna | €40,000 | €180/night | 72% | €27,788 | 69.47% | 1.4 years |
| Sahl Hasheesh | €50,000 | €130/night | 67% | €17,530 | 35.06% | 2.9 years |
| Hurghada City | €35,000 | €80/night | 65% | €8,953 | 25.58% | 3.9 years |
| Makadi Heights | €45,000 | €75/night | 62% | €7,667 | 17.04% | 5.9 years |
Expenses factored into net profit: OTA commission (15%), property management (18%), utilities and WiFi (€1,440/year), cleaning per turnover, and community fees (~€900/year). Source: MAMO Property booking_airbnb_roi calculator.
El Gouna — The Standout Performer
El Gouna’s 69.47% net ROI is not a typo. The resort town commands the highest ADR in the region (€180/night for a 1BR) thanks to its lagoon-side positioning, upscale marina, and direct flights from Europe via Hurghada International Airport. With 72% occupancy and a sub-18-month payback period, El Gouna is the top pick for investors maximising income velocity.
Sahl Hasheesh — Best Balance of Price and Premium
Sahl Hasheesh offers a strong 35% net yield on a €50,000 entry point. Its kilometre-long beachfront, all-inclusive resorts, and developing expat community drive consistent demand. The higher purchase price is offset by an impressive €130/night ADR and 67% occupancy, yielding a payback under three years.
Hurghada City — Budget-Friendly Entry
At just €35,000, central Hurghada is the most affordable entry into STR investing. The 25.58% net yield and 3.9-year payback make it a solid choice for first-time investors or those with limited capital. The city benefits from year-round tourist traffic and the broadest pool of potential renters.
Makadi Heights — Steady but Slower
Makadi Heights delivers a respectable 17% net ROI. While the ADR (€75/night) and occupancy (62%) are lower than the other zones, the area attracts a loyal repeat-visitor base. It suits investors prioritising long-term capital appreciation over maximum rental velocity.
Short-Term vs Long-Term Rentals — The Numbers
One question we hear constantly is: “Should I rent short-term or long-term?” The data leaves little room for debate.
| Area | LTR Net Yield | LTR Annual Profit | STR Net Yield | STR Annual Profit | STR Multiple |
|---|---|---|---|---|---|
| Hurghada City | 4–6% | €1,400–€2,100 | 25.58% | €8,953 | 4–6× higher |
| Sahl Hasheesh | 4–6% | €2,000–€3,000 | 35.06% | €17,530 | 6–8× higher |
Long-term rentals in Hurghada typically achieve 4–6% net yield — in line with global averages. On a €35,000 apartment in Hurghada City, an LTR investor might earn €1,400–€2,100 per year. The same unit managed as an STR generates €8,953 — a 4–6× improvement.
In Sahl Hasheesh, the gap is even wider: €2,000–€3,000 from LTR versus €17,530 from STR. The short-term model consistently delivers 6–8 times the annual income of a traditional lease, even after accounting for higher operating costs.
What Affects Your STR Income?
While the headline ROI figures are compelling, actual results depend on three key factors:
- Seasonality management: Hurghada’s peak season runs October–April (European winter escape) and July–August (European summer holidays). A well-priced property can achieve 85–90% occupancy in these windows. Shoulder months require dynamic pricing strategies to maintain bookings.
- Management quality: Professional property management (included in our projections at 18%) is not optional for non-resident investors. A good manager handles guest communication, check-in/out, cleaning, maintenance, and pricing optimisation. DIY management by an absentee owner almost always underperforms.
- Platform choice: Listing on both Airbnb and Booking.com maximises exposure. Booking.com tends to drive more European family traffic; Airbnb attracts couples and longer-stay digital nomads. A dual-platform strategy adds 10–15% to occupancy versus a single-platform approach.
Who Should Invest in STR vs LTR?
Choose STR if you:
- Want maximum cash flow and are comfortable with active management
- Are a non-resident investor using a professional management partner
- Have a unit in El Gouna, Sahl Hasheesh, or a premium Hurghada City location
- Prefer a 2–4 year payback horizon over 15–20 years
Choose LTR if you:
- Want a fully hands-off, passive investment with a single tenant
- Own a unit in a less tourist-dense area (e.g. interior districts of Hurghada)
- Are buying for personal use and occasional income is a bonus, not the main goal
For the vast majority of overseas investors targeting the Red Sea market, short-term rental with professional management is the superior strategy — and the numbers prove it.
How MAMO Property Helps
At MAMO Property, we don’t just sell real estate — we build income-generating assets. Every investment we recommend is stress-tested through our booking_airbnb_roi calculator using real market data from Booking.com, Airbnb, and our own managed portfolio.
- Sourcing: We identify off-market and on-market units in El Gouna, Sahl Hasheesh, Hurghada City, and Makadi Heights that meet our ROI thresholds.
- Due diligence: Full title checks, community fee validation, and renovation cost estimates.
- Setup & furnishing: Turn-key furnishing packages optimised for Airbnb/Booking.com photography and guest experience.
- Ongoing management: Our in-house team handles listing optimisation, dynamic pricing, guest comms, cleaning, and maintenance — so you earn without being there.
👉 Browse available investment properties on our website
📱 Chat with our team on WhatsApp: +20 115 298 0998
🏖️ MAMO Property — Your Red Sea Real Estate Partner
Sources: MAMO Property booking_airbnb_roi calculator (live data from Booking.com and Airbnb ADR/occupancy analytics, 2025–2026 operating season). All figures are for 1-bedroom apartments and assume professional property management at 18% of gross revenue. Individual results vary based on unit condition, exact location within each zone, and management quality.
Hashtags: #MAMOProperty #Hurghada #RedSea #PropertyInvestment #ShortTermRental #AirbnbInvesting #ElGouna #SahlHasheesh #MakadiHeights #RealEstateEgypt #PassiveIncome
📚 Further Reading:
- our comprehensive Red Sea location comparison guide
- our complete El Gouna buyer’s guide
- our detailed Sahl Hasheesh area guide
- our Makadi Bay investment guide
- our rental yield comparison and ROI calculator
- our expat communities in Hurghada guide
- our Hurghada property appreciation trends analysis
- our complete buyer’s guide covering all fees and taxes
- our short-term vs long-term rental yield comparison
- our long-term rental market guide for landlords
- our Egypt tourism 2026 impact analysis
Co-founder of MAMO Property, real estate specialist in Hurghada with 16+ years experience in Egyptian property market.
